October 6th - 8th 2022  | Chicago, Illinois


Ready to accelerate your practice growth with the Breakthrough Community? Unpack your biggest practice growth challenges with other practices leaders who are going through the same thing at the October Breakthrough Live Event in Chicago, IL! 

Get Your Ticket

Register By August 31st and save your spot for $100.
Price increases to $200 on September 1st 2022. 



What is the Breakthrough Live Event?

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Breakthrough Live is an event open to all Breakthrough customers and their staff. This event is only available for Breakthrough members and is limited to the first 150 registrants.

  • Event open only to Breakthrough Customers and their team members.
  • Energizing sessions to unpack hiring, space utilization, selling your practice and more.
  • Get your team Certified as a Clinical Director or 7 Step Killer Exam Facilitator live at the event
  • Save your spot for free until August 3rd! Prices increase to $100 per person on August 4th and again to $200 on September 1st. 



Save Your Spot



We're heading to the North West Suburbs of Chicago, IL.
Once you register we'll email you access to our group rate!



Please check back for schedule changes & adjustments.

Get Your Ticket

Thursday, October 6th 2022 Ballroom Foyer

Registration & Happy Hour - 5:00pm - 7:00pm Get checked in, grab a drink & network with sponsors before sessions start the next morning!

Friday, October 7th 2022 Ballroom

Late Registration - 7:30am - 8:00am Get checked in, grab a coffee & network with sponsors before sessions start.
Welcome • 8:00am - 8:15am We will kick off the day with an overview of the weekend, trivia, and more!
Surviving This Economic Cycle Means Being A Maverick • 8:15am - 9:30am In this session we will kick off by diving into the state of our economy, how that is impacting Physical Therapy and what actions you need to take during time of uncertainty.
Exhibition Break • 9:30am - 10:00am Take a moment to meet with our partners & sponsors in the exhibition area, grab a coffee and hit the bathroom before our next session begins.
Cash Opportunity with Tendinopathy via Shock Wave Technology • 10:00am - 10:45am Hear from a panel of owners on how they are using a new service to increase their cash pay opportunities.
Behind the Scenes of Breakthrough Ads - 10:45am - 11:30am An Inside look of how breakthrough ads actually work, what we actually do each day, how we monitor your ads, when we change them and more.
Lunch Break • 11:30am - 1:00pm Find a new friend to network with over lunch.
With Remote Therapeutic Monitoring Engagement = Revenue • 1:00pm - 1:15pm Have you implemented RTM billing to your practice yet? You'll want to make sure you hear this presentation from Steven Coen from SaRA Health, our Happy Hour Sponsor, on how you can increase your reimbursements.
How to Hold Your Team Accountable When They're Off Track • 1:15pm - 2:00pm How to have crucial conversations with your team when performance is low and metrics are off track. This session is designed to make those hard conversations easier.
Using LinkedIn for Hiring • 2:00pm - 2:30pm In this session we're going to talk about the latest trends in hiring and how you can apply these tactics to growing your practice today all while using LinkedIn.
Mastermind Groups • 2:30pm - 3:00pm What is the biggest challenge your practice is facing? What do you need help with? In this session, we'll breakout into like groups to discuss some of your most challenging issues.
Exhibition Break • 3:00pm - 3:30pm Take a moment to meet with our partners & sponsors in the exhibition area, grab a coffee and hit the bathroom before our next session begins.
Neufit • 3:30pm - 3:40pm Hear from guest speaker, Garrett Salpeter on the most powerful electrical stimulation machine known to humankind.
Empowering Your Front Line to Create Raving Fans • 3:40pm - 4:30pm Hear from guest speaker Frank Mocerino, founder of The Ohm Store, on how to level up your customer interactions to go beyond creating happy customers and creating a community that has your back.
Day One Wrap Up • 4:30pm - 5:00pm Finally, we’ll wrap up today’s sessions by learning how to take home your new plan so that it is received in an actionable, exciting way for your entire practice!
Happy Hour • 5:00pm - 7:00pm Join us as we wrap up the day by celebrating our community for a happy hour. Grab a drink & network with sponsors and other attendees!

Saturday, October 8th 2022 Ballroom

Welcome • 8:00am - 8:15am We'll kick off the day with trivia and announcements
Top 3 Things to Survive Inflation • 8:15am - 8:45am It's impacted us all in some way or form. In this session, we'll discover how inflation has impacted private practice and what we can do to minimize its impact.
Your Practice and Breakthrough • 8:45am - 9:30am Find out what is coming next for the Breakthrough community, trends that we’re seeing, and what we are creating to help you grow your practice.
Exhibition Break • 9:30am - 10:00am Take a moment to meet with our partners & sponsors in the exhibition area, grab a coffee and hit the bathroom before our next session begins.
Indiba • 10:00am - 10:10am Learn how INDIBA radio frequency can transform the lives of your patients!
Best Sales Practices for Your Practice • 10:10am - 10:45am Hear from Tim Dillion, our director of sales at Breakthrough, on how you can maximize new patients and ultimately grow your practice.
3 Keys to Consider When Opening a De Novo Clinic • 10:45am - 11:30am Product Priorities: Mapping a road to reality. Learn how Breakthrough develops new software features, what's coming next in deployment and contribute what you would like to see in the software.
Lunch Break • 11:30am - 1:00pm Find a new friend to network with over lunch.
We Tried TikTok Ads - Here's What We Found • 1:00pm - 1:45pm You asked. We tested. In this session, we'll hear results on our tiktok ads, how they've impacted business and where they think the future is heading with the platform.
Maximizing Your Revenue Cycle's Contribution to Your Practice Value • 1:45pm - 2:30pm Don’t let the revenue cycle complexity black hole feed off your practice! Your revenue cycle includes everything that determines if, when and how much you are paid for your services. Bob Kowalick will present a data driven strategy for maximizing your revenue cycle’s contribution to the value of your practice.
Mastermind Groups • 2:30pm - 3:00pm What is the biggest challenge your practice is facing? What do you need help with? In this session, we'll breakout into like groups to discuss some of your most challenging issues.
Exhibition Break • 3:00pm - 3:30pm Take a moment to meet with our partners & sponsors in the exhibition area, grab a coffee and hit the bathroom before our next session begins.
Using Enneagram To Improve The Culture & Productivity of Your Team • 3:30pm - 4:30pm Hear from our guest speaker David Spiro on how to use the Enneagram to create a better culture with your team... and improve your relationships in life!
Event Wrap Up • 4:30pm - 5:00pm We'll conclude the event by learning how to take home your new plan so that it is received in an actionable, exciting way for your entire practice!
Optional Group Outing - 7:00pm -9:00pm Join the Breakthrough team for Dinner, Drinks and Golfing at the Schaumburg TopGolf. Prior Registration Required.



Chad Madden

Co-Founder, Breakthrough

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Chad is the Founder of Madden Physical Therapy.

He may be the “most watched” back pain and sciatica specialist in the world! He has the #1 Videos in 6 different health categories on YouTube, has written three books, created the one-of-a-kind Exercise Card System, and has over 100,000 followers of his online and social media, newsletters, and other media.

Chad is a Bethlehem Steel Baby—his parents met working there, and he was probably conceived there! He grew up in West Hanover, Pennsylvania, and enjoyed a mediocre high school sports career. Determining his strengths were academic, he earned his Master’s Degree in Physical Therapy.

On September 2, 2003, he opened his physical therapy practice with a total staff of one, in a 2,000 square foot office. His first son was born three days later —great timing!

He was an introvert and “book worm” growing up, despite also loving and playing sports. He still reads an insane quantity today, and there are over 500 books in his office. His favorites are classics from a famous Pennsylvania-based motivational speaker Charlie “Tremendous” Jones. Chad believes in “input = output”, and that constant improvement can only come by “mining gems” from a lot of information and ideas. Despite athletic shortcomings, he played 17 years of baseball, 6 years of basketball, wrestled for 2 years and played 9 years of football—and football first pointed him to his career.

Chad and his wife Stephanie now have four sons and two daughters, and live on a small farm, with five miniature donkeys, two cats and a Border Collie.

Above all else, Chad believes now is the best time to raise public awareness of all that a modern, independent PT practice offers and to raise the status, security and success of the independent practice— because now is the time we have.


Carl Mattiola

Co-Founder, Breakthrough

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Carl began researching the PT field when he was a marketing executive at Tesla. He got up 3 hours before his regular work day to be on phone calls, interviewing PT practice owners about how they attracted and obtained patients. This is how Carl and Chad met. Carl was, of course, horrified at what he discovered from hundreds of these interviews. He wound up leaving Tesla—and leaving a lot of money on the table—to start a company, ClinicMetrics, in response to his determining that PT practice owners had no good way of “knowing their numbers” nor had they been taught how to use them of they could, to really manage a business for profit and growth.

Elon Musk used Carl to assemble teams to get new ideas made into viable projects and implemented. He helped launch the Tesla Model S, to over $60-Million in sales in less than a year. Post-Tesla, and during the early ClinicMetrics years, Carl built not one but four 7-figure income businesses from zero. Carl Mattiola knows how to get things done.

Over the next couple years, Carl and Chad kept talking and collaborating, and arrived at a convergent place: marrying the methods Chad had developed for Direct Access Marketing, to preserve his clinic’s independence and security, and for delivering extraordinary patient experiences in the clinic that motivated patients to get well and motivated staff to stay and excel with Carl’s ability to organize it all for consistent, virtually fail-safe implementation in any number of clinics. From this, The System and Breakthrough PT Marketing was born. Carl’s passion is in helping people clarify their life goals, identify, confront and eliminate barriers, and implement plans and strategies in a thoroughly organized way.

He is also fascinated with what he and Chad call “the multiplier effect” in doing well by doing good. In his words: “I don’t like seeing capable people beaten down, and a lot of PT practice owners are. They are so mired in constant or repeating negative aspects of the business—be that unmotivated staff, poor profit margins and personal income, referred patients who trudge in grudgingly by doctor’s order, or justified worry and fear about the future for a practice dependent on doctor referrals—that they feel trapped and “de-motivated” about their businesses everyday. 

This is no way to live a life! It is particularly sad in a business that has a great multiplier effect. When Chad and I help a PT owner to get out of that daily grind, re-boot with new and inspiring goals, and re-invent their practices, we don’t just make life a lot better for that PT and his family, but with him, for everyone on his staff, and for the patients, and by Direct Access Referrals, for family members and friends of those patients who might otherwise “just live with” a variety of pain conditions or, worse, become lifelong pain-pill addicts.

This is what excites Chad and I about what we do, and what can change your daily grind to a mission driven, authentically positive experience. However, motivation without foundation and inspiration without implementation is empty. It’s a sugar and carb loaded, wolfed down tray of fast food that feels great while you’re eating it, but only a couple hours later has you crash, and feel sick and tired. That’s why we will NEVER do a ‘motivation seminar’ or speech, although we do create a foundation for new motivation. Real interest in your business and real confidence about achieving goals comes from real capability and implementation. Which is why The System is so important. It’s why you being independent but not in this alone is so important. Finally, you can liberate your real goals including ones you’d given up on, and set about achieving them with legitimate confidence because you have a proven, methodical System and because you have coaching and support from people perfectly aligned with your interests.

The other thing to understand about the advertising and marketing components of this that you should appreciate is that they are scientific. Their foundation actually dates back decades to one of the founding fathers of modern direct-response advertising, Claude Hopkins, who coined the term: Scientific Advertising. It applies to Facebook and to direct-mail, to everything. We know our numbers. When a dollar is invested we know, within a small and acceptable range of variance, exactly how many dollars it will produce. We are not “just guessing” anymore than you guess at how to get a patient well. We are not engaged in creativity; we are marketing scientists. New, direct access patient flow raised to a level freeing you from dependence on doctor referrals and leveraged to achieve your business and life goals is a scientific process validated by Chad’s practices and over 735 others.

But let’s be clear. All of the implementation of The System is for bigger purposes.
For the multiplier effect.

frank mocerino

Frank Mocerino

Founder, The Ohm Store

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Frank founded The Ohm Store in 2015 with by partnered with an artisan in Kathmandu, Nepal to bring ancient mindfulness modalities to the modern world. 7 years later he has created a vibrant community while reaching thousands across the world. 


Mark Callanen

Director of Marketing and Continuing Education Recovery Sciences, Lightforce+Chattanooga

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As Director of Marketing and Clinical Education for Recovery Sciences I am responsible for developing the strategic plan for customer facing education, as well as coordinating and executing educational programs to Healthcare Providers (HCPs) and the sales team for the Chattanooga business unit in the United States. Instrumental in contributing to the strategy to progress the use of physical modalities, including laser, shockwave, traction, and electrotherapy in the fields of rehabilitation and pain management. Interact with Key Opinion Leaders, HCP’s, university and education organizations, industry associations, dealers, industry personnel, researchers, customers, and others in medical industry.


Bob Kowalick

Managing Member, Certified Reimbursement Solutions

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My professional purpose is to help PT and OT private practice owners build stable and scalable practices. My company does this through collaborative relationships with our clients focused on maximizing revenue, minimizing payment delays and maximizing revenue cycle process efficiencies. I am adding a focus on margin improvement and business data improvement initiatives.


Tim Dillion

Head of Sales, Breakthrough

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Bio coming soon


David Spiro

Marketing, Breakthrough

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David Spiro was first introduced to the Enneagram in 2008 and was immediately attracted to its unique way of defining personality by what motivates us. He finds it to be both a powerful tool for self-awareness and growth, as well as for improving workplace productivity for when you understand what motivates someone, you can relate to them better. He has taught classes for large, and small, businesses and is excited to share this tool with you. Please take the 10 minute Classic Enneagram Test at this link prior to the class and send the results to lauren@getbreakthrough.com prior to Breakthrough Live. This will allow David to customize the class to best reflect the participants.

Thank You To Our Sponsors

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