--- title: Breakthrough Live - May 2022 description: Join us in Denver for the Breakthrough Live Event! Ready to accelerate your practice growth with the Breakthrough Community? Register now! --- ![h-logo-252](https://info.getbreakthrough.com/hubfs/h-logo-252.png) [ Apply Now ](https://info.getbreakthrough.com/sponsors#register) ##### May 19-21 2022  | Denver, Colorado # BREAKTHROUGH LIVE Ready to accelerate your practice growth with the Breakthrough Community? Unpack your biggest practice growth challenges with other practices leaders who are going through the same thing at the May Breakthrough Live Event in Denver, Colorado! [![Save Your Spot](https://no-cache.hubspot.com/cta/default/5178373/a6425a12-1be6-4efb-9a7f-aff00d4a2806.png)](https://cta-redirect.hubspot.com/cta/redirect/5178373/a6425a12-1be6-4efb-9a7f-aff00d4a2806) *Register By April 23rd and save your spot for only $100.  Price increases to $200 on April 23rd 2022. * ![](https://info.getbreakthrough.com/hubfs/denver-skyline.jpeg) ### May 19-21  |  Denver ##### Denver Marriott South ![](https://info.getbreakthrough.com/hubfs/0282.jpg) ### May 19-21  |  Denver ##### Denver Marriott South ![](https://info.getbreakthrough.com/hubfs/0064.jpg) ### May 19-21  |  Denver ##### Denver Marriott South #### FEATURING ###### LEADERS FROM ![Breakthrough-logo-2020-wide](https://info.getbreakthrough.com/hubfs/Breakthrough-logo-2020-wide.png) ![rcs](https://info.getbreakthrough.com/hubfs/rcs.png) ![PROMPT](https://info.getbreakthrough.com/hubfs/PROMPT.png) ![Raintree-logo-0915-1](https://info.getbreakthrough.com/hubfs/Raintree-logo-0915-1.jpg) ![djo-logo](https://info.getbreakthrough.com/hubfs/djo-logo.png) #### **What is the Breakthrough Live Event?** **[![View Agenda](https://no-cache.hubspot.com/cta/default/5178373/bf1db7bc-d490-4ab8-ae8e-0bd6cd3c3593.png)](https://cta-redirect.hubspot.com/cta/redirect/5178373/bf1db7bc-d490-4ab8-ae8e-0bd6cd3c3593)**   #### Breakthrough Live is an event open to all Breakthrough customers and their staff. This event is only available for Breakthrough members and is limited to the first 150 registrants. - Event open only to Breakthrough (Growth X) Owners and their team members. - Energizing sessions to unpack hiring, space utilization, selling your practice and more. - Get your team Certified as a *Clinical Director* or *7 Step Killer Exam Facilitator *live at the event - Save your spot for free until March 31st! Prices increase to $100 per person on April 1st and again to $200 on April 23rd.  ## ** Join Hundreds of Breakthrough Owners & Staff Attending** ## **The #1 PT Event For Private Practice PT Growth** **[![Save Your Spot](https://no-cache.hubspot.com/cta/default/5178373/a6425a12-1be6-4efb-9a7f-aff00d4a2806.png)](https://cta-redirect.hubspot.com/cta/redirect/5178373/a6425a12-1be6-4efb-9a7f-aff00d4a2806)** *Register at no cost when you save your spot by March 31st Price increases to $100/person on April 1st Late Registration of $200/person on April 22nd Registration Is Non-Refundable, But Can Be Transferred * ## **Save Your Spot**     ## ** Venue** #### We're heading to Denver, CO to the *[Denver Marriott South at Park Meadows.](https://www.marriott.com/en-us/hotels/denms-denver-marriott-south-at-park-meadows/overview/?scid=bb1a189a-fec3-4d19-a255-54ba596febe2&y_source=1_MTI1NjgzMC03MTUtbG9jYXRpb24ud2Vic2l0ZQ%3D%3D)* Once you register we'll email you access to our group rate!   ## **Agenda** Please check back for schedule changes & adjustments. [![Save Your Spot](https://no-cache.hubspot.com/cta/default/5178373/a6425a12-1be6-4efb-9a7f-aff00d4a2806.png)](https://cta-redirect.hubspot.com/cta/redirect/5178373/a6425a12-1be6-4efb-9a7f-aff00d4a2806) ### Thursday, May 19th 2022 Park Ridge Ballroom Foyer **Registration & Happy Hour - 5:00pm - 7:00pm** Get checked in, grab a drink & network with sponsors before sessions start the next morning! ### Friday, May 20th 2022 Park Ridge Ballroom C **Late Registration - 7:30am - 8:00am** Get checked in, grab a coffee & network with sponsors before sessions start. **Welcome • 8:00am - 8:15am** We will kick off the day with an overview of the weekend, trivia, and more! **Patient Demand • 8:15am - 8:45am** In this session we will kick off by diving into the principals of Patient Demand. We're going to talk through key points, current market trends, attraction and conversion. **Neuropathy Fireside Chat • 8:45am - 9:30am** Learn what is working for owners that are bringing in new patients by treating Neuropathy. **Exhibition Break • 9:30am - 10:00am** Take a moment to meet with our partners & sponsors in the exhibition area, grab a coffee and hit the bathroom before our next session begins. **How to Handle Inflation • 10:00am - 10:45am ** It's impacted us all in some way or form. In this session, we'll discover how inflation has impacted private practice and what we can do to combat it. **Trends in Google Ads - 10:45am - 11:30am** Dive into what is working with marketing on different channels like youtube and google ads **Lunch Break • 11:30am - 1:00pm ** Find a new friend to network with over lunch. **TRACKS: 7 Step Killer Exam OR Clinical Director Certification • 1:00pm - 1:30pm** Choose Your Session • Track 1: You'll learn about how you can use the 7 Step Killer Exam in your practice and how to get certified. Track 2: Clinical Director Certification sessions will begin. **TRACKS: Lead Volume: What's Happening and What It Means OR Clinical Director Certification Continued • 2:00pm - 2:30pm** Choose Your Session • Track 1: We'll discuss the trends of lead volume starting from pre-2019, COVID-2020, post-2021 and the true impact of iOS changes. Track 2: Clinical Director Certification sessions will continue. **TRACKS: Action Groups OR Clinical Director Certification Continued • 2:30pm - 3:00pm** Choose Your Session • Track 1: Join a small group discussion with your peers about different topics that are impacting your practice. Topics for each breakout group will be posted at the beginning of the session. Track 2: Clinical Director Certification sessions will continue. **Exhibition Break • 3:00pm - 3:30pm** Take a moment to meet with our partners & sponsors in the exhibition area, grab a coffee and hit the bathroom before our next session begins. **TRACKS: Errors That Inflate Billing Time OR Certifications Continued • 3:30pm - 4:30pm** Choose Your Session • Track 1: Bob Kowalick will present on errors and omissions that occur within PT practices that inflate billing time, delay revenue and can reduce revenue. Track 2: Clinical Director Certifications Continue. **Day One Wrap Up • 4:45pm - 5:00pm** Finally, we’ll wrap up today’s sessions by learning how to take home your new plan so that it is received in an actionable, exciting way for your entire practice! **Happy Hour • 5:00pm - 7:00pm** Join us as we wrap up the day by celebrating our community for a happy hour. Grab a drink & network with sponsors and other attendees! ### Saturday, May 21st 2022 Park Ridge Ballroom C **Welcome • 8:00am - 8:15am** We'll kick off the day with trivia and announcements **Self Publishing School • 8:15am - 8:45am** Have you ever wanted to write your own book? Learn how you can become a published author and use your book to increase your authority, celebrity and expertise. **Your Practice and Breakthrough • 8:45am - 9:30am** Be the first to find out what is coming next for the Breakthrough community, trends that we’re seeing, and what we are creating to help you grow your practice this Summer. **Exhibition Break • 9:30am - 10:00am** Take a moment to meet with our partners & sponsors in the exhibition area, grab a coffee and hit the bathroom before our next session begins. **TRACKS: Incentivizing Your Team in a Competitive Hiring Market OR Clinical Director Certification • 10:00am - 10:45am** Choose Your Session • Track 1: In this session learn what is working for practice owners that are successfully growing their team in this competitive hiring season. Track 2: Clinical Director Certification sessions will begin. **TRACKS: Marketing Beyond Facebook: What’s Working OR Clinical Director Certification • 10:45am - 11:30am** Choose Your Session • Track 1: Join this session to hear in to what is working with marketing on different channels like youtube and google ads. Track 2: Clinical Director Certification sessions will begin. **Lunch Break • 11:30am - 1:00pm ** Find a new friend to network with over lunch. **TRACKS: Breakthrough Community Marketing Tactics OR Clinical Director Certification Continued • 1:00pm - 1:45pm** Choose Your Session • Track 1: A panel of Breakthrough members will share with you what marketing practices have moved the needle in their practice this past Quarter. Track 2: Clinical Director Certification sessions will continue. **TRACKS: Increasing Your Practice Value Hot Seat OR Clinical Director Certification Continued • 2:00pm - 2:30pm** Choose Your Session • Track 1: We'll open up the Hot Seat by shifting focus to Practice Value and learning from our community members what is working to increase the value of your practice. Track 2: Clinical Director Certification sessions will continue. **TRACKS: Action Groups OR Clinical Director Certification Continued • 2:30pm - 3:00pm** Choose Your Session • Track 1: Join a small group discussion with your peers about different topics that are impacting your practice. Topics for each breakout group will be posted at the beginning of the session. Track 2: Clinical Director Certification sessions will continue. **Exhibition Break • 3:00pm - 3:30pm** Take a moment to meet with our partners & sponsors in the exhibition area, grab a coffee and hit the bathroom before our next session begins. **Innovative Employment Models for Private Practice PT • 3:30pm - 3:50pm** Hear from Bart McDonald of Hands On Diagnostics on the latest in employment models. **Selling In 5-10 Years Starts Now • 3:30pm - 4:30pm** This Session Dives Into What It Takes To Build A $10M Practice and What Systems You Need Start Today. **Event Wrap Up • 4:45pm - 5:00pm** We'll conclude the event by learning how to take home your new plan so that it is received in an actionable, exciting way for your entire practice! ## ** Last Minute Registration Ends May 19th** **[![Save Your Spot](https://no-cache.hubspot.com/cta/default/5178373/a6425a12-1be6-4efb-9a7f-aff00d4a2806.png)](https://cta-redirect.hubspot.com/cta/redirect/5178373/a6425a12-1be6-4efb-9a7f-aff00d4a2806)** *Registration Is Non-Refundable, But Can Be Transferred Price Increases to $100/person on April 1st Late Registration of $200/person on April 22nd * ## Here’s What Attendees Have to Say ![quate](https://info.getbreakthrough.com/hubfs/BPTM%20-%20Event%20Landing%20Page%20-%20March%202021%20-%20Images/quate.png) ### [“Trying to maintain positivity through everything that's happening now. Yesterday we had a 98% arrival rate! We have also started receiving referrals more regularly again from our local physicians. We have reactivated 3 patients so far from our GILs and the first COVID email that we sent out yesterday. They are small wins, but we're focusing on all of the positive things right now. The marketing calendar that Kathy Borkoski sent out has been greatly helpful and Luke J Haynes has our entire month of Facebook marketing planned and scheduled to go out. This situation would be so much more difficult without the support of the entire BPTM team and all of the other owners in this group showing support and solidarity though it all. So, thank you ALL for everything!”](https://www.facebook.com/groups/234094117115869/search/?query=haynes&epa=FILTERS&filters=eyJycF9jaHJvbm9fc29ydCI6IntcIm5hbWVcIjpcImNocm9ub3NvcnRcIixcImFyZ3NcIjpcIlwifSJ9) #### Ashtyn Haynes ##### Haynes Physical Therapy Weatherford, Tx ![quate](https://info.getbreakthrough.com/hubfs/BPTM%20-%20Event%20Landing%20Page%20-%20March%202021%20-%20Images/quate.png) ### *"Before working with Chad I was losing patients each month to POPTS Practices and Hospitals. The first mailing had our phones ringing. It was UNBELIEVABLE. I saw a 33% increase in New Patients each month and it keeps growing."* #### Hersh Shukla ##### Orthopedic Spine and Physical Therapy Carlisle, Pennsylvania ## **Speakers** ![chad](https://info.getbreakthrough.com/hubfs/chad.jpg) ## Chad Madden #### Co-Founder, Breakthrough [More Info](Javascript:void(0)) Chad is the Founder of Madden Physical Therapy. He may be the “most watched” back pain and sciatica specialist in the world! He has the #1 Videos in 6 different health categories on YouTube, has written three books, created the one-of-a-kind Exercise Card System, and has over 100,000 followers of his online and social media, newsletters, and other media. Chad is a Bethlehem Steel Baby—his parents met working there, and he was probably conceived there! He grew up in West Hanover, Pennsylvania, and enjoyed a mediocre high school sports career. Determining his strengths were academic, he earned his Master’s Degree in Physical Therapy. On September 2, 2003, he opened his physical therapy practice with a total staff of one, in a 2,000 square foot office. His first son was born three days later —great timing! He was an introvert and “book worm” growing up, despite also loving and playing sports. He still reads an insane quantity today, and there are over 500 books in his office. His favorites are classics from a famous Pennsylvania-based motivational speaker Charlie “Tremendous” Jones. Chad believes in “input = output”, and that constant improvement can only come by “mining gems” from a lot of information and ideas. Despite athletic shortcomings, he played 17 years of baseball, 6 years of basketball, wrestled for 2 years and played 9 years of football—and football first pointed him to his career. Chad and his wife Stephanie now have four sons and two daughters, and live on a small farm, with five miniature donkeys, two cats and a Border Collie. Above all else, Chad believes now is the best time to raise public awareness of all that a modern, independent PT practice offers and to raise the status, security and success of the independent practice— because now is the time we have. ![Carl-Mattiola](https://info.getbreakthrough.com/hubfs/Carl-Mattiola.jpg) ## Carl Mattiola #### Co-Founder, Breakthrough [More Info](Javascript:void(0)) Carl began researching the PT field when he was a marketing executive at Tesla. He got up 3 hours before his regular work day to be on phone calls, interviewing PT practice owners about how they attracted and obtained patients. This is how Carl and Chad met. Carl was, of course, horrified at what he discovered from hundreds of these interviews. He wound up leaving Tesla—and leaving a lot of money on the table—to start a company, ClinicMetrics, in response to his determining that PT practice owners had no good way of “knowing their numbers” nor had they been taught how to use them of they could, to really manage a business for profit and growth. Elon Musk used Carl to assemble teams to get new ideas made into viable projects and implemented. He helped launch the Tesla Model S, to over $60-Million in sales in less than a year. Post-Tesla, and during the early ClinicMetrics years, Carl built not one but four 7-figure income businesses from zero. Carl Mattiola knows how to get things done. Over the next couple years, Carl and Chad kept talking and collaborating, and arrived at a convergent place: marrying the methods Chad had developed for Direct Access Marketing, to preserve his clinic’s independence and security, and for delivering extraordinary patient experiences in the clinic that motivated patients to get well and motivated staff to stay and excel with Carl’s ability to organize it all for consistent, virtually fail-safe implementation in any number of clinics. From this, The System and Breakthrough PT Marketing was born. Carl’s passion is in helping people clarify their life goals, identify, confront and eliminate barriers, and implement plans and strategies in a thoroughly organized way. He is also fascinated with what he and Chad call “the multiplier effect” in doing well by doing good. In his words: “I don’t like seeing capable people beaten down, and a lot of PT practice owners are. They are so mired in constant or repeating negative aspects of the business—be that unmotivated staff, poor profit margins and personal income, referred patients who trudge in grudgingly by doctor’s order, or justified worry and fear about the future for a practice dependent on doctor referrals—that they feel trapped and “de-motivated” about their businesses everyday.  This is no way to live a life! It is particularly sad in a business that has a great multiplier effect. When Chad and I help a PT owner to get out of that daily grind, re-boot with new and inspiring goals, and re-invent their practices, we don’t just make life a lot better for that PT and his family, but with him, for everyone on his staff, and for the patients, and by Direct Access Referrals, for family members and friends of those patients who might otherwise “just live with” a variety of pain conditions or, worse, become lifelong pain-pill addicts. This is what excites Chad and I about what we do, and what can change your daily grind to a mission driven, authentically positive experience. However, motivation without foundation and inspiration without implementation is empty. It’s a sugar and carb loaded, wolfed down tray of fast food that feels great while you’re eating it, but only a couple hours later has you crash, and feel sick and tired. That’s why we will NEVER do a ‘motivation seminar’ or speech, although we do create a foundation for new motivation. Real interest in your business and real confidence about achieving goals comes from real capability and implementation. Which is why The System is so important. It’s why you being independent but not in this alone is so important. Finally, you can liberate your real goals including ones you’d given up on, and set about achieving them with legitimate confidence because you have a proven, methodical System and because you have coaching and support from people perfectly aligned with your interests. The other thing to understand about the advertising and marketing components of this that you should appreciate is that they are scientific. Their foundation actually dates back decades to one of the founding fathers of modern direct-response advertising, Claude Hopkins, who coined the term: Scientific Advertising. It applies to Facebook and to direct-mail, to everything. We know our numbers. When a dollar is invested we know, within a small and acceptable range of variance, exactly how many dollars it will produce. We are not “just guessing” anymore than you guess at how to get a patient well. We are not engaged in creativity; we are marketing scientists. New, direct access patient flow raised to a level freeing you from dependence on doctor referrals and leveraged to achieve your business and life goals is a scientific process validated by Chad’s practices and over 735 others. But let’s be clear. All of the implementation of The System is for bigger purposes. For the multiplier effect. ## Thank You To Our Sponsors ![weave-1](https://info.getbreakthrough.com/hubfs/BPTM%20-%20Images/weave-1.png) ![BCMS-sponsor](https://info.getbreakthrough.com/hubfs/BPTM%20-%20Images/BCMS-sponsor.png) ![enovis](https://info.getbreakthrough.com/hubfs/enovis.png) ![rcs](https://info.getbreakthrough.com/hubfs/BPTM%20-%20Images/rcs.png) ![HODS logo](https://info.getbreakthrough.com/hubfs/BPTM%20-%20Images/HODS%20logo.png) ![Raintree-logo-0915-1](https://info.getbreakthrough.com/hubfs/BPTM%20-%20Images/Raintree-logo-0915-1.png) ![Practice Promotions_](https://info.getbreakthrough.com/hubfs/BPTM%20-%20Images/Practice%20Promotions_.png) ![Squid-sponsor](https://info.getbreakthrough.com/hubfs/BPTM%20-%20Images/Squid-sponsor.png) ![Proprio Reactive Balance System Logo clean - Joe Perry](https://info.getbreakthrough.com/hubfs/BPTM%20-%20Images/Proprio%20Reactive%20Balance%20System%20Logo%20%20clean%20-%20Joe%20Perry.png) ![Manual Therapy Logo](https://info.getbreakthrough.com/hubfs/BPTM%20-%20Images/Manual%20Therapy%20Logo.png) ![neufit-logo](https://info.getbreakthrough.com/hubfs/BPTM%20-%20Images/neufit-logo.png) ![dna vibe](https://info.getbreakthrough.com/hubfs/BPTM%20-%20Images/dna%20vibe.png) ![MD-Logo_Horizontal_peoplemovingtag_navy_300dpi](https://info.getbreakthrough.com/hubfs/MD-Logo_Horizontal_peoplemovingtag_navy_300dpi.jpg) ![go card connect](https://info.getbreakthrough.com/hubfs/go%20card%20connect.jpeg) ![sps_logo (1)](https://info.getbreakthrough.com/hubfs/BPTM%20-%20Images/sps_logo%20(1).png) ## Suggested Content ![Icon-1](https://info.getbreakthrough.com/hubfs/BPTM%20-%20Event%20Landing%20Page%20-%20March%202021%20-%20Images/Icon-1.png) #### April 2021 Virtual Summit Recording Watch the replay of our last virtual summit. [ Get Access ](https://info.getbreakthrough.com/april21vs) ![Icon-2](https://info.getbreakthrough.com/hubfs/BPTM%20-%20Event%20Landing%20Page%20-%20March%202021%20-%20Images/Icon-2.png) #### Tune In To The Grow Your Practice Podcast Listen to the latest episode of the Grow Your Practice Podcast hosted by Chad Madden on Apple. [ Listen Now ](https://podcasts.apple.com/us/podcast/grow-your-practice-podcast/id1152586505?i=1000512686991) ![Icon-3](https://info.getbreakthrough.com/hubfs/BPTM%20-%20Event%20Landing%20Page%20-%20March%202021%20-%20Images/Icon-3.png) #### Increase The Value Of Your Practice Cheat Sheet 7 Tips for Increasing the Value of Your Private Practice. [ Read Now ](https://info.breakthroughptmarketing.com/value-cheat-sheet-lm) X     [![footer-lp2-logo](https://info.getbreakthrough.com/hubfs/BPTM%20-%20Product%20LP%20-%20Feb%202021%20-%20Images/footer-lp2-logo.png) ](https://breakthroughptmarketing.com/) - [** ](https://www.facebook.com/breakthroughptmarketing) - [** ](https://twitter.com/BPTMarketing) - [** ](https://www.youtube.com/channel/UCtWjXIotoR9h0mUL6LNk6PA) - [** ](https://www.linkedin.com/company/breakthrough-physical-therapy-marketing) Copyright © 2026 Breakthrough. All rights reserved.  This is not a part of the Facebook website or Facebook Inc. Additionally, this site is NOT endorsed by Facebook in any way. FACEBOOK is trademark of FACEBOOK, Inc.   [Terms and Conditions](https://breakthroughptmarketing.com/tos/)[| Privacy Policy](https://breakthroughptmarketing.com/privacy-policy/)