February 16th-18th 2023 | Orlando, FL

BREAKTHROUGH LIVE

Ready to accelerate your practice growth with the Breakthrough Community? Unpack your biggest practice growth challenges with other practices leaders who are going through the same thing at the February Breakthrough Live Event in Orlando, FL!

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Price increases to $750 on February 1st 2023. 

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What is the Breakthrough Live Event?

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Breakthrough Live is an event open to all Breakthrough customers and their staff. This event is limited to the first 150 registrants.

  • Event open only to owners and their team members.
  • Energizing sessions to unpack hiring, space utilization, selling your practice and more.
  • Get your team started on Certified as a Clinical Director at the event.
  • Prices increase to $750 on February 1st.  Book by January 16th to receive our discounted group rate at our host hotel! 

 

 

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Venue

We're heading to Orlando!
Once you register we'll email you access to our group rate at the Sheraton Orlando Lake Buena Vista Resort. 

 

Agenda

Please check back for schedule changes & adjustments.

Save Your Spot

Thursday, February 16th 2023 Ballroom Foyer

Registration & Happy Hour - 5:00pm - 7:00pm Get checked in, grab a drink & network with sponsors before sessions start the next morning!

Friday, February 17th 2023 Ballroom

Late Registration - 7:30am - 8:00am Get checked in, grab a coffee & network with sponsors before sessions start.
Welcome • 8:00am - 8:15am We will kick off the day with an overview of the weekend, trivia, and more!
How to Make Up For Lost Revenues • 8:15am - 9:30am If you’re losing profit how do you make up for it? Cutting costs, adding cash pay services? In this session we’ll be talking about the 8 options owners are looking at this next year to fill schedules and fill spaces.
Exhibition Break • 9:30am - 10:00am Take a moment to meet with our partners & sponsors in the exhibition area, grab a coffee and hit the bathroom before our next session begins.
Opportunities for Increasing Cash Pay Services • 10:00am - 10:45am Hear from a panel of owners on how they are using new services to increase their cash pay opportunities.
Mitigating Financial Loss with Software - 10:45am - 11:30am An Inside look of how to utilize Breakthrough's software to minimize financial loss through patient activation.
Lunch Break • 11:30am - 1:00pm Find a new friend to network with over lunch.
Introduction to Indiba • 1:00pm - 1:15pm Join us to learn more about the technology and the financial program offered exclusively for Breakthrough members at the show.
How Therapists Are Under Billing • 1:15pm - 2:00pm In this session, Bob Kowalick will be touching on how your practice might be leaving cash on the table due to under billing.
Referral Sourcing Hot Seat • 2:00pm - 2:30pm What are the best tactics for sourcing referrals in 2023? Learn from our community on how to improve your referral system.
Mastermind Groups • 2:30pm - 3:00pm What is the biggest challenge your practice is facing? What do you need help with? In this session, we'll breakout into like groups to discuss some of your most challenging issues.
Exhibition Break • 3:00pm - 3:30pm Take a moment to meet with our partners & sponsors in the exhibition area, grab a coffee and hit the bathroom before our next session begins.
Tax Optimization and Saving for Retirement with Ryan Payne of Payne • 3:30pm - 4:30pm Ryan co-hosts the Moore Money Financial radio show every Saturday on New York City’s WABC to inform the public about goal-based investing... Ryan is a weekly commentator on Fox Business News, with frequent appearances on CNBC and Yahoo!Finance. Join this session to learn how to optimize taxes for retirment.
Day One Wrap Up • 4:30pm - 5:00pm Finally, we’ll wrap up today’s sessions by learning how to take home your new plan so that it is received in an actionable, exciting way for your entire practice!
Happy Hour • 5:00pm - 7:00pm Join us as we wrap up the day by celebrating our community for a happy hour. Grab a drink & network with sponsors and other attendees!

Saturday, February 18th 2023 Ballroom

Welcome • 8:00am - 8:15am We'll kick off the day with trivia and announcements
Creating Your Financial Proforma • 8:15am - 8:45am How to set up a 12 month, 3 year and 5 year financial plan that outlines revenue & cost projections. Class 101 of Clinical Director Certification.
Your Practice and Breakthrough • 8:45am - 9:30am Find out what is coming next for the Breakthrough community, trends that we’re seeing, and what we are creating to help you grow your practice.
Exhibition Break • 9:30am - 10:00am Take a moment to meet with our partners & sponsors in the exhibition area, grab a coffee and hit the bathroom before our next session begins.
How To Negotiate and Compete with Hospitals are Paying More with Wendy Beaudet of InSearch Medical • 10:00am - 10:45am Learn from Wendy on how you can offer competitive offers to new hires as a private practice. Wendy is the VP of Talent Acquisition Management at InSearch Medical, a PT owned talent group.
The Formula For Picking A New Location • 10:45am - 11:30am We’ll cover how to use tools and information to determine where your target customer lives and where they shop. Class 102 of Clinical Director Certification.
3 Keys to Consider When Opening a De Novo Clinic • 10:45am - 11:30am Product Priorities: Mapping a road to reality. Learn how Breakthrough develops new software features, what's coming next in deployment and contribute what you would like to see in the software.
Lunch Break • 11:30am - 1:00pm Find a new friend to network with over lunch.
Building Your Team • 1:00pm - 1:45pm Team building is one of, if not the most significant skill separating mediocre clinic directors from their underachieving peers. Class 103 of Clinical Director Certification.
Selecting A Clinic Director • 1:45pm - 2:30pm One option for de novo clinics is to promote an existing clinician into a Director role. In order to be successful with this scenario, the clinician must replace themself in their current role so as to not cannibalize the established clinic. This is how to do that. Class 104 of Clinical Director Certification.
Community Hot Seat • 2:30pm - 3:00pm What is the biggest challenge your practice is facing? What do you need help with? In this session, we'll breakout into like groups to discuss some of your most challenging issues.
Exhibition Break • 3:00pm - 3:30pm Take a moment to meet with our partners & sponsors in the exhibition area, grab a coffee and hit the bathroom before our next session begins.
Workshop Closing Tactics • 3:30pm - 4:30pm Here you’ll take the crucial step from being a dragon slayer to being a teacher of dragon slayer. The dragon, patient conversion. Hone in on the finer points of presenting, including how to apply workshops in non-traditional settings outside of your clinic.
Event Wrap Up • 4:30pm - 5:00pm We'll conclude the event by learning how to take home your new plan so that it is received in an actionable, exciting way for your entire practice!

Speakers

chad

Chad Madden

Co-Founder, Breakthrough

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Chad is the Founder of Madden Physical Therapy.

He may be the “most watched” back pain and sciatica specialist in the world! He has the #1 Videos in 6 different health categories on YouTube, has written three books, created the one-of-a-kind Exercise Card System, and has over 100,000 followers of his online and social media, newsletters, and other media.

Chad is a Bethlehem Steel Baby—his parents met working there, and he was probably conceived there! He grew up in West Hanover, Pennsylvania, and enjoyed a mediocre high school sports career. Determining his strengths were academic, he earned his Master’s Degree in Physical Therapy.

On September 2, 2003, he opened his physical therapy practice with a total staff of one, in a 2,000 square foot office. His first son was born three days later —great timing!

He was an introvert and “book worm” growing up, despite also loving and playing sports. He still reads an insane quantity today, and there are over 500 books in his office. His favorites are classics from a famous Pennsylvania-based motivational speaker Charlie “Tremendous” Jones. Chad believes in “input = output”, and that constant improvement can only come by “mining gems” from a lot of information and ideas. Despite athletic shortcomings, he played 17 years of baseball, 6 years of basketball, wrestled for 2 years and played 9 years of football—and football first pointed him to his career.

Chad and his wife Stephanie now have four sons and two daughters, and live on a small farm, with five miniature donkeys, two cats and a Border Collie.

Above all else, Chad believes now is the best time to raise public awareness of all that a modern, independent PT practice offers and to raise the status, security and success of the independent practice— because now is the time we have.

ryan-payne_president-1

Ryan Payne

President, Payne Capital Management

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Ryan Payne is the president of Payne Capital Management (PCM). He co-designs the firm’s financial planning strategies & co-hosts the Moore Money Financial radio show every Saturday on New York City’s WABC to inform the public about goal-based investing... Ryan is a weekly commentator on Fox Business News, with frequent appearances on CNBC and Yahoo!Finance. Prior to launching PCM, Ryan spent close to eight years as a top financial advisor at Merrill Lynch. He earned his undergraduate degree from Villanova, where he competed on the varsity track and cross-country teams as a Division I athlete. In his free time, Ryan is an avid reader, enjoys traveling and a devoted musician, playing guitar in musical acts from New York City to as far away as Eastern Europe.

wendy

Wendy Beaudet

VP of Talent Acquisition, InSearch Medical

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InSearch Medical was established in 2006 by a group of sharp, energetic physical therapists eager to help other therapists discover unrecognized career opportunities that will shape their future.

With a keen understanding of the industry, a fluctuating job market and the continuous shortage of talent, InSearch Medical quickly established itself as a successful career management company-providing career counseling, job placement and therapy advisory services to therapists, and leading healthcare employers across the county.

Carl-Mattiola

Carl Mattiola

Co-Founder, Breakthrough

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Carl began researching the PT field when he was a marketing executive at Tesla. He got up 3 hours before his regular work day to be on phone calls, interviewing PT practice owners about how they attracted and obtained patients. This is how Carl and Chad met. Carl was, of course, horrified at what he discovered from hundreds of these interviews. He wound up leaving Tesla—and leaving a lot of money on the table—to start a company, ClinicMetrics, in response to his determining that PT practice owners had no good way of “knowing their numbers” nor had they been taught how to use them of they could, to really manage a business for profit and growth.

Elon Musk used Carl to assemble teams to get new ideas made into viable projects and implemented. He helped launch the Tesla Model S, to over $60-Million in sales in less than a year. Post-Tesla, and during the early ClinicMetrics years, Carl built not one but four 7-figure income businesses from zero. Carl Mattiola knows how to get things done.

Over the next couple years, Carl and Chad kept talking and collaborating, and arrived at a convergent place: marrying the methods Chad had developed for Direct Access Marketing, to preserve his clinic’s independence and security, and for delivering extraordinary patient experiences in the clinic that motivated patients to get well and motivated staff to stay and excel with Carl’s ability to organize it all for consistent, virtually fail-safe implementation in any number of clinics. From this, The System and Breakthrough PT Marketing was born. Carl’s passion is in helping people clarify their life goals, identify, confront and eliminate barriers, and implement plans and strategies in a thoroughly organized way.

He is also fascinated with what he and Chad call “the multiplier effect” in doing well by doing good. In his words: “I don’t like seeing capable people beaten down, and a lot of PT practice owners are. They are so mired in constant or repeating negative aspects of the business—be that unmotivated staff, poor profit margins and personal income, referred patients who trudge in grudgingly by doctor’s order, or justified worry and fear about the future for a practice dependent on doctor referrals—that they feel trapped and “de-motivated” about their businesses everyday. 

This is no way to live a life! It is particularly sad in a business that has a great multiplier effect. When Chad and I help a PT owner to get out of that daily grind, re-boot with new and inspiring goals, and re-invent their practices, we don’t just make life a lot better for that PT and his family, but with him, for everyone on his staff, and for the patients, and by Direct Access Referrals, for family members and friends of those patients who might otherwise “just live with” a variety of pain conditions or, worse, become lifelong pain-pill addicts.

This is what excites Chad and I about what we do, and what can change your daily grind to a mission driven, authentically positive experience. However, motivation without foundation and inspiration without implementation is empty. It’s a sugar and carb loaded, wolfed down tray of fast food that feels great while you’re eating it, but only a couple hours later has you crash, and feel sick and tired. That’s why we will NEVER do a ‘motivation seminar’ or speech, although we do create a foundation for new motivation. Real interest in your business and real confidence about achieving goals comes from real capability and implementation. Which is why The System is so important. It’s why you being independent but not in this alone is so important. Finally, you can liberate your real goals including ones you’d given up on, and set about achieving them with legitimate confidence because you have a proven, methodical System and because you have coaching and support from people perfectly aligned with your interests.

The other thing to understand about the advertising and marketing components of this that you should appreciate is that they are scientific. Their foundation actually dates back decades to one of the founding fathers of modern direct-response advertising, Claude Hopkins, who coined the term: Scientific Advertising. It applies to Facebook and to direct-mail, to everything. We know our numbers. When a dollar is invested we know, within a small and acceptable range of variance, exactly how many dollars it will produce. We are not “just guessing” anymore than you guess at how to get a patient well. We are not engaged in creativity; we are marketing scientists. New, direct access patient flow raised to a level freeing you from dependence on doctor referrals and leveraged to achieve your business and life goals is a scientific process validated by Chad’s practices and over 735 others.

But let’s be clear. All of the implementation of The System is for bigger purposes.
For the multiplier effect.

Mark-Callanen-scaled-e1623091131188

Mark Callanen

Director of Marketing and Continuing Education Recovery Sciences, Lightforce+Chattanooga

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As Director of Marketing and Clinical Education for Recovery Sciences I am responsible for developing the strategic plan for customer facing education, as well as coordinating and executing educational programs to Healthcare Providers (HCPs) and the sales team for the Chattanooga business unit in the United States. Instrumental in contributing to the strategy to progress the use of physical modalities, including laser, shockwave, traction, and electrotherapy in the fields of rehabilitation and pain management. Interact with Key Opinion Leaders, HCP’s, university and education organizations, industry associations, dealers, industry personnel, researchers, customers, and others in medical industry.

bob

Bob Kowalick

Managing Member, Certified Reimbursement Solutions

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My professional purpose is to help PT and OT private practice owners build stable and scalable practices. My company does this through collaborative relationships with our clients focused on maximizing revenue, minimizing payment delays and maximizing revenue cycle process efficiencies. I am adding a focus on margin improvement and business data improvement initiatives.

Thank You To Our Sponsors

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